It’s frustrating when you pour time and energy into creating a website, only to realize that it’s not showing up in Google search results. Why might that be? In this post, we’ll explore the top reasons your website may not be ranking and offer some solutions to help get your site moving up the rankings. Let’s get started!
1. Your website is brand new and hasn’t been indexed yet.
If your site is less than a month old, it’s possible that Google hasn’t had a chance to index it. This can happen for several reasons, but the most common is that your site simply isn’t being linked to other websites. For Google to find your site and index it, other sites need to link to it.
There are a few things you can do to speed up the indexing process:
Submit your website to Google Search Console. This is a free tool that allows you to submit your website’s URL directly to Google, which will help them find and index your site more quickly.
Include a sitemap on your website. A sitemap is a file that lists all of the pages on your site, and it helps Google (and other search engines) find and index all of your content. You can learn how to create a sitemap here.
Make sure your website is being linked to other websites. As we mentioned, for Google to find your site, other sites need to link to it. You can encourage other websites to link to your site by creating great content, being active on social media, and reaching out to other website owners.
2. Your website isn’t optimized for search engines.
If your website has been around for a while but still isn’t ranking, it’s possible that it isn’t optimized for search engines. This means that your website isn’t using the techniques that will help it rank higher in search results.
Some common search engine optimization (SEO) techniques include:
- Using keywords throughout your website content
- Optimizing your website’s title and description
- Using alt text on images
- Creating internal links to other pages on your site
There are many other SEO techniques you can use to help your website rank higher in search results. For more information, check out our post on SEO basics.
3. Your website isn’t mobile-friendly.
More and more people are using their smartphones and other mobile devices to access the internet. In fact, Google has said that mobile-friendliness is now a ranking factor for websites. This means that if your website isn’t optimized for mobile devices, it could be affecting your ranking.
Some things you can do to make sure your website is mobile-friendly include:
- Make sure your website design is responsive, meaning it automatically adjusts to fit any screen size.
- Using large font sizes and buttons that are easy to tap on a small screen.
- Minimizing the amount of text on each page.
- For more tips on making your website mobile-friendly, check out our post on mobile SEO.
4. You’re using black-hat SEO techniques.
If you’re using techniques that are designed to trick search engines into thinking your website is more relevant than it actually is, you could be penalized. These techniques, known as black-hat SEO, can include things like keyword stuffing and link buying.
Using black-hat SEO techniques can result in your website being banned from Google, which means it will no longer show up in search results. If you’re using any of these techniques, it’s important to stop immediately and switch to more ethical SEO practices.
5. You have low domain authority.
Domain authority is a metric that measures how likely your website is to rank in search results. It’s based on many factors, including the age of your domain, the number of links pointing to your website, and the quality of those links.
Generally speaking, the higher your domain authority, the better your chances of ranking in search results. If you have low domain authority, there are a few things you can do to improve it:
Build links from high-quality websites. Links from websites with a high domain authority will help improve your own domain authority.
Publish high-quality content. Content that is well-written and informative will help attract links from other websites.
Avoid spammy links. Links from low-quality or spammy websites can actually hurt your domain authority.
For more tips on improving your domain authority, check out our post on the subject.
If your website still isn’t ranking after taking these steps, there may be other factors at play. It’s a good idea to consult with an expert SEO company in Ahmedabad to help troubleshoot the issue.